New research by Zeller reveals 74% of diners support venues requesting proof of vaccination certification to dine out.

MELBOURNE, AUSTRALIA — Every sector across the world has been impacted by COVID-19, and the hospitality industry is among the hardest hit. With rising vaccination rates delivering a roadmap for re-opening, Australian business owners are preparing for a rush of support in the coming weeks.

To inform what the new normal will look like for the food and beverage industry, Australian payments company Zeller today released The Zeller Hospitality Report: Diner-Led Insights to Recovery, revealing how diners’ preferences have evolved as a result of the pandemic, and providing insights for restaurant and cafe owners, publicans, operators and managers who are preparing to reopen their venues in the coming weeks.

The results of the survey, completed by 1,000 Australian diners, indicate that the food and beverage industry is set to rebound once restrictions are lifted, and that diners are advocates for tighter COVID-safety guidelines to get them eating out as soon as possible:

• Diners are willing to prove that they’re COVID-safe in order to eat again: 60% of diners are willing to show a recent negative COVID test if requested to dine at a venue, while 74% support a venue requesting a proof of vaccination certification.
• COVID-safety will be a major deciding factor when diners choose where to eat: 83% of diners rank a venue’s COVID-safety as a critical factor they will consider when choosing where to eat or drink; more important than the cost of the meal, or how far the venue is from their home.
• Cashless is now king: More than 4 in 5 diners (88%) who plan to eat at restaurants post-lockdown now prefer cash-free, contactless payments when settling the bill, a trend which was established with the decline in cash seen during the early days of the pandemic.
• Diners want to get out and “shop local” in their community more post-lockdown: 67% of diners say that post-lockdown, their preference will be to dine at and support hospitality venues in their local community. This sentiment was more expressly felt in Victoria, where diners have been in lockdown now for over 230 days; 75% of Victorians said they are more likely to support local food and beverage establishments, which they’re likely to have frequented regularly during strict travel restrictions.

On hearing that 74% of diners are willing to show proof of vaccination in order to eat out, Zeller merchant Belinda Porra, manager of Bar Positano in Surry Hills, NSW, commented that it was something their cafe would consider. “It is easier than requiring a test — you pull out your phone and show your proof of vaccination, so it’s a lot less to ask of people. Many of our customers are getting vaccinated because they want that freedom. We will always offer options for those who aren’t vaccinated, as we don’t want to exclude any of our customers.”

Hospitality is one of fastest growing verticals for Zeller, with the number of food and beverage businesses signing up for the Australian payments company’s EFTPOS solution growing over 660% between June and September 2021. To assist hospitality merchants with more data and insights to aid their business during reopening, Zeller this week launched new reporting tools in Zeller Dashboard, providing business owners greater insight into sales trends by hour, day, and week, and location.

“The insights in the Zeller Hospitality Report point to an optimistic outlook for hospitality business owners as they reopen for more patrons in the coming weeks. We’re excited to support them as they recover after a tough 18 months of restricted trading and lockdowns,” said Zeller CEO and co-founder Ben Pfisterer. “Data will be the key to success as business owners navigate the new-norm of COVID-safe dining. Access to business insights will be critical for them to track how their performance is changing day to-day, week-to-week and across their venues. Our new reporting tools in Zeller Dashboard will empower business owners with the insights they need to make informed, data-driven decisions.”

Click here to read the full Zeller Hospitality Report.

Media contact

press@myzeller.com