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5 Strategies to Maximise Black Friday & Cyber Monday Sales
26.11.2024
1. Help your customers appear thoughtful.
The aforementioned cost of living crisis has been an inescapable topic over the last year, and many Aussie families are struggling to make ends meet. But one thing everyone knows is that, at Christmas time, it’s not how much you spend, it’s the thought that counts – so make sure you’re doing as much thinking as possible to really help your customers nail hosting and gifting.
Consider creating a microsite on your website, dedicated to curated gift guides (e.g. “Gifts Under $50,” “For the Hard-to-Buy-For,” or “Last-Minute Essentials”) to help save your customers time and stress.
Another option could be to offer problem-solving bundles that address the challenge of hosting family Christmas, like “Stress-Free Christmas Prep” or put together the “Ultimate Holiday Host Kit”, then push it out to your email list and amplify across social.
2. Perfect personalisation.
Data-driven tools like quizzes with personalised recommendations can be a great way to suggest products your customers might not have ever considered. This could live on your website, or you could turn to Instagram for a solution that’s quicker and easier to implement. Simply create an Instagram story made up of a series of polls, and place your gift ideas at the end. Learn more on how to do this here.
Once your customers have found the perfect gift, you could offer free personalisable gift wrapping or pack and send services with custom messages.
See our other tips on Managing Instagram for Business here.
3. Give your checkout a mini makeover.
For web orders, consider temporarily lowering your free shipping threshold, or offer a discount to customers who spend a certain amount.
For in-store customers, consider adding extra EFTPOS terminals, or accepting payments directly on your smartphone on the shop floor with Tap to Pay, to deliver a smoother customer checkout experience.
4. Extended returns.
Whether it’s the wrong size, style or a present double-up, shoppers often worry about the ramifications of making a gifting gaffe. By extending your return policy through January, you’ll make it easier for customers to shop without hesitation, knowing they or their recipients will have time to exchange or return items when things have settled down after the holiday rush. Make sure your return policy is clearly labelled in-store and on your receipts. You can find out how to add this to your Zeller digital receipts here.
5. Implement learnings from previous years.
What has worked best for your business in years gone by? Was it optimising your website for mobile, creating compelling email campaigns, social media ads, organising collaborations or loyalty offers, or something else?
Don’t forget to leverage the data in your POS or payments platform to identify which items and categories sold best last year, and then optimise your store layout accordingly.
By implementing strategies like these, you can set your business up to make the most of Black Friday and Cyber Monday, as well as the rest of the busy holiday season.
In this difficult economy, every sale and every cent counts. Speak to our team today about how you can simultaneously give your customers a more seamless checkout experience while getting more value for your business.
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