Zeller introduces Regional Small Business Grant to fuel innovation in rural communities

MELBOURNE, AUSTRALIA – Zeller, the Australian fintech reimagining business banking, today announced a new initiative to support small businesses in regional Australia. As part of this endeavour, Zeller will be providing $10,000 worth of grants annually to regional small businesses, with the goal of equipping them with technology, resources, and funding needed to succeed in a changing economic landscape. 

The announcement of the Zeller Regional Small Business Grant coincides with the premiere of 'Welcome to Inglewood,' the second short film by Zeller, which delves into the heart of the rural town situated in the Loddon Shire of Victoria. The film sheds light on the ongoing challenges the regional small business owners have confronted over the years, from dwindling foot traffic and faltering infrastructure,  to increasingly adverse weather events. 

Despite these hurdles, the film captures the Inglewood business community’s remarkable journey of resilience and adaptation in the face of economic turbulence. From traditional brick-and-mortar retailers embracing eCommerce, to those utilising Zeller’s innovative Tap to Pay solution to overcome connectivity issues, the short film and accompanying story showcase the indomitable spirit of Inglewood's small business leaders, steadfast in their mission to preserve the town's unique charm and vitality.

Joshua McNicol, Director of Growth at Zeller stated , “Zeller recognises small businesses as the lifeblood of regional economies, driving innovation, fostering community, and fueling growth. But the challenges faced by regional businesses are also distinctly unique — and often a result of factors out of their control such as tourism, traffic, weather, and access to financial services or technology. That's why we're committed to enabling business owners with the solutions they need to thrive, whether through facilitating payments, improving their cash flow, or managing their finances. Additionally, through Zeller’s new Regional Small Business Grant, we aim to provide tangible support to regional business owners so they can unleash their full potential and contribute even more to their local communities.” 

Australia's rural towns play a vital role in the nation's economy, contributing approximately 40% of the total economic output and serving as a stabilising force. Inglewood, once a major hub during the mid-19th century gold rush, is among the many rural towns where business owners are adapting their business model to thrive in a more challenging economic environment. 

Wendy Murphy, Loddon Shire Councillor for the Inglewood Ward said, "Zeller has provided a remarkable platform with this film, enabling the business owners of Inglewood to share their genuine, heartfelt stories. The film beautifully captures the essence of our small business community, illustrating their generosity, resilience, and unwavering dedication to our community. It underscores the profound impact that small businesses have on the fabric of Australian society, portraying a narrative of not just commerce, but of family, community, and loyalty." 

Catherine Norman, Co-owner of Fusspots Antique Shop said, “As a resident of almost twenty years and small business owner of eighteen years here in Inglewood, I’ve witnessed first-hand the transformative power that community collaboration and innovation can bring. Zeller’s commitment to a small regional town like ours holds immense long-term benefits in revitalising our economy and elevating our town’s allure as a tourist destination. This film gives me hope that our community will be able to forge a sustainable future for Inglewood, ensuring its ongoing prosperity.”

Watch Zeller’s newest short film ‘Welcome to Inglewood’ here.

Learn more about the Zeller Regional Small Business Grant program here.