How to Show Your Customers Some Extra Love This Valentine’s Day

1. Packages primed for passion.

Curate Valentines-themed gift bundles that combine products into loveable packages ready for romance. A scented candle with that box of chocolate, or a silk eye mask with that matching lingerie set – irresistible.

2. Wrapped with love. 

Offer a selection of wrapping papers, decorations, and cards to help your customers add a unique, heartfelt touch that their sweetheart will be sure to adore.

3. Free or discounted shipping on Valentine’s orders.

Incentivise online shoppers with free or discounted shipping on their Valentine's Day purchases. Make sure to clearly communicate any deadlines to avoid heartbreak! 

4. Share the love with local businesses.

Collaborate with local businesses to offer joint Valentine's Day promotions, like discounts or Valentine's Day gift bundles. For example, a voucher for 20% off roses from the local florist with every wine purchase over $50, and vice versa. Or a romantic degustation dinner-and-spa package for lovers looking for a special treat.

This approach can expand your reach, attract new customers and strengthen community ties.

5. Host a memorable in-store event.

Offer couples a unique experience like a one-off workshop, class, or tasting session. For example, a couples' painting workshop where they create a shared masterpiece, a wine and chocolate pairing session featuring goodies from local vendors or a beginner's ballroom or salsa dance class to get hearts racing. Get creative!

6. Provide last-minute gift inspiration.

Inspire last-minute shoppers with Valentine’s-themed gift ideas both in-store and online, and make sure to promote them across social and email. By creating dedicated displays or website sections that highlight popular or unique items, you’ll make it easier for those customers who need to make some quick decisions.

7. Include a lovely gift with purchase.

Surprise and delight customers by including a small, unexpected gift with their purchase. Whether it's a sample product, a discount voucher for future use or a branded keepsake, little surprises like these can help leave a lasting positive impression.

8. Further sweeten your loyalty program.

Show extra appreciation to your loyal customers by offering bonus points or exclusive discounts in the lead up to Valentine’s Day. This not only rewards repeat business but also encourages increased spending and customer retention – what’s not to love about that?

At Zeller, we're committed to supporting your business with industry-leading payment and financial solutions to help you succeed. To learn how we can help you make the most of this Valentine's season and beyond, give our local team a call on 1800 935 537.